Vans Custom Culture Competition Keeps Brand Fresh From Coast to Coast

Cynthia Rowley promised “I can’t skate in the home” on her pair of Vans slip-ons. Opening Ceremony’s Carol Lim and Humberto Leon personalized their Vans with the phrase “Les Yeux Sans Visage.” Gavin Rossdale scrawled lyrics from his band Bush and Institute throughout his.
Vans’ annual Customized Tradition artwork competitors has formally wrapped with the profitable excessive faculties introduced Thursday following a public vote of designs generated by faculties from across the nation on the skate shoe model’s basic slip-ons. Customized Tradition additionally features a separate ambassador program, soliciting customized designs from designers, celebrities, athletes, musicians and others.
“This program was made in twofold. One was as a result of Vans desires to allow and encourage artistic expression in all the things that we do and it was additionally as a result of we noticed the dearth of funding obtainable in artwork packages in excessive faculties,” stated Megan Klempa, who heads up the Customized Tradition program as its supervisor.
The competitors, now in its ninth yr, solicits designs from excessive faculties with the winners receiving financial prizes to go towards their artwork packages. This yr’s grand prize winner was Hixson Excessive College in Tennessee, which is the recipient of $75,000. The college was additionally handled to a Vans-hosted celebration

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