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This Season’s It Colour Has Never Been More Needed

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Every season has a breakout colour: remember how everyone was so obsessed with red this summer? For winter, the new it-shade is breaking through our black and grey go-tos like the sunshine we’re all craving. Yellow is having a moment and the stars are the ones to thank.

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Rihanna is leading the way and put the shade en vogue when she wore it to the launch of Fenty Beauty during New York Fashion Week – the shade later crept up in her spring/summer 2018 collection, too. Teaming her Oscar de la Renta ball gown skirt with a knotted croptop, she proved that it’s not only Belle that gets to shine in this sunny colour.

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Ballgowns are great but not often required in everyday life. So, how can this translate to the day-to-day? Look to Slick Woods and Zosia Mamet’s latest: the model added a furry stole to her barely-there sport-luxe Fenty ensemble, while at the Marc Jacobs show, Zosia Mamet added a subtle marigold to her lilac look by way of a striped top. It’s a step towards the shade without letting it completely overwhelm.

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Suiting is also proving to be a popular way to explore new yellow territories. Hailey Baldwin went full-out and didn’t hold back choosing a fluoro shade, while Jourdan Dunn’s settles more on a golden daffodil hue.

Here’s who’s wearing it best right now:


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