When it comes to bras, quality and fit are everything. We give them bonus points if they’re aesthetically pleasing, but the reality is that we wear bras for a reason: functionality. There are many brands that hit on one of these aspects, but it’s rare that a lingerie brand has it all. So when you come across these unicorn labels, you usually want to tell all of your friends about them—and maybe even leave a glowing review.
I’ve noticed that European bra brands tend to check all the boxes, be it because they’ve been around for decades or because European attention to detail is unwavering. Based on the online reviews and word of mouth from friends and colleagues, there seem to be five brands that kill it in the bra department, offering everything from fit to size range to comfort. Oh, and they all happen to make bras that are just plain pretty. They use quality materials, perfect their fit, and ensure the wearer is as comfortable as possible. Below are the best European bra brands, ranked by reviews and reputation.