Fashion

Cervical screening service in ‘meltdown’ after smear test campaign

The cervical screening service has been left in a “meltdown” following a recent campaign to increase awareness of smear tests, a health official has claimed. The coinciding of planned laboratory closures with a recent smear test initiative run by Public Health England (PHE) means women may have to wait months before receiving their cervical cancer screening results. […]

Fashion

#Pads4Dads: Campaign launches with Michael Sheen to urge dads to talk to daughters about periods

Michael Sheen is fronting a campaign to encourage fathers to speak openly with their daughters about periods and feel comfortable purchasing sanitary products.​ The campaign, called #Pads4Dads, has been launched by sanitary product company Hey Girls in an effort to combat period poverty in the UK. “If you’re out shopping for your daughter, you know […]

Fashion

First national cervical screening campaign to be shown on TV as testing uptake hits 20-year low

The government has launched its first national cervical screening campaign in a bid to tackle the sharp decline in women undergoing testing. The campaign, called “Cervical Screening Saves Lives” and run by Public Health England (PHE), comes as the uptake of screening has hit a 20-year low with almost one in three women eligible for testing […]

Fashion

New Mothercare campaign encourages mothers to feel confident about their bodies

A new campaign launched by Mothercare aims to challenge unrealistic images of new mothers and their post-birth bodies. The campaign, called Body Proud Mums, features a series of 10 images which will be displayed across London showing new mums and their ‘real’ post-natal bodies – scars, stretch marks and all.  According to new research commissioned […]