On June 18, it was introduced that Jay-Z will take up a artistic director place for Puma and its revived basketball class. Not solely will the rapper oversee the design route of trainers and clothes, however he will even assist Puma select basketball gamers as model ambassadors.
Not like numerous his friends, Jay-Z has by no means been fast to name himself a designer. Sure, he has his streetwear label Rocawear, which he began again in 1999, however he hasn’t been very concerned in it creatively for a number of years. And positive, he’s tapped a handful of labels, like Dries Van Noten and Gucci, for his on stage appearances and new video, “Apeshit”, however he is not as affiliated with style as Kanye West et al.
Curiosity in coach tradition is at an all-time excessive because of labels Yeezy and Off-White’s Virgil Abloh, who makes his debut at Louis Vuitton on Thursday. Jay-Z’s entrance into this house can be aptly timed. It’s not laborious to think about his purview extending past basketball earlier than lengthy, too. Rihanna’s ready-to-wear trajectory with Puma (she began out with solely trainers, as nicely) may imply that we’d quickly see extra from Jay-Z. An prolonged coach providing, maybe, or perhaps a girls’s line? Perhaps a capsule with Ivy Park? No matter comes of this, we’re able to need all of it.
This text was initially revealed in Vogue US.