3 Black-Owned Beauty Retailers to Know and Shop From

3 Black-Owned Beauty Retailers to Know and Shop From

In honor of Juneteenth, we’re taking cues from the #NewBlackFriday initiative, which encourages shopping Black-owned businesses for your product and service needs to tactically address systemic economic inequality.  We’re dedicated to this cause across both our fashion and beauty verticals, and while we encourage you to buy Black now and forever, we’re prompting you to take a […]

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A Guide to Every Type of Popular Nail Shape

A Guide to Every Type of Popular Nail Shape

It’s no secret that we’re nail fanatics here at Who What Wear HQ. We’re always investigating the trending polish colors, learning how to grow healthier nails, and even identifying the least-cheesy holiday-themed nail designs. Not to mention our obsession with stalking the best celebrity manicurists online. One area that always trips us up a little bit, […]

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The 26 Best Fashion Finds on Amazon for Summer

The 26 Best Fashion Finds on Amazon for Summer

Welcome to the worst-kept secret: my Amazon fashion wish list. Sorry, no baking essentials or household cleaning products today, but perhaps another time? Those things are equally important, but for now, I’m focusing on the wearable finds that have my heart and cart overflowing, and, as always, there’s quite a lot to digest. Not sure […]

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